ETH Volatility Analysis for Retail Sales, 14th December 2017

Data Analysis

The data released by Bureau of Census for Retail Sales on 14th December, 2017 has come in at an increase to 1.0% for November 2017. Compared to the previous release for October 2017 at 0.1%, we can see that consumer sentiment is increasing month over month.

To see the impact and volatility of ETH's price during the Retail Sales release, we will first observe the difference in volume and price changes on the 4-hours chart, followed by the 15-minutes chart. Change in prices will be be determined by the high and low prices instead of the opening and closing prices.

4-Hours Chart Analysis

In the period prior to the release, the trading volume was 19,817 ETH with prices swinging between 660.00 and 746.20, representing a swing of 11.55%. Subsequently, the trading volume decreased by 33% to 13,268 ETH. Price action ranged from a low of 630.50 to a high of 678.80, a difference of 7.12%

15-Minutes Chart Analysis

Analysing on a lower time frame to get a more accurate picture, 661 ETH in trading volume was observed prior to the data release. Prices ranged between a low of 661.00 to a high of 672.98, a 1.78% change. Immediately following, trading volume increased by 36% to 902 ETH. At this time, Ethereum hit a low of 663.52 with a high of 674.00, a change of 1.55%.

About Retail Sales

The U.S. Census Bureau publishes the Retail Sales report every month. It is a measure of consumer spending, an important indicator of the US GDP. Retail firms provide data on the dollar value of their retail sales and inventories. A sample of 12,000 firms is included in the final survey and 5,000 in the advanced one. The advanced estimated data is based on a subsample from the USCB complete retail & food services sample.