ETH Volatility Analysis for Retail Sales, 15th November 2017

Data Analysis

The data released by Bureau of Census for Retail Sales on 15th November, 2017 has come in at a decrease to 0.1% for October 2017. Compared to the previous release for September 2017 at 2.1%, we can see that consumer sentiment is still increasing but slowed month over month.

To see the impact and volatility of ETH's price during the Retail Sales release, we will first observe the difference in volume and price changes on the 4-hours chart, followed by the 15-minutes chart. Change in prices will be be determined by the high and low prices instead of the opening and closing prices.

4-Hours Chart Analysis

In the period prior to the release, the trading volume was 3,069 ETH with prices swinging between 327.99 and 335.99, representing a swing of 2.38%. Subsequently, the trading volume increased by 13% to 3,470 ETH. Price action ranged from a low of 324.00 to a high of 334.51, a difference of 3.14%

15-Minutes Chart Analysis

Analysing on a lower time frame to get a more accurate picture, 166 ETH in trading volume was observed prior to the data release. Prices ranged between a low of 328.58 to a high of 331.49, a 0.88% change. Immediately following, trading volume increased by 46% to 242 ETH. At this time, Ethereum hit a low of 329.37 with a high of 331.96, a change of 0.78%.

About Retail Sales

The U.S. Census Bureau publishes the Retail Sales report every month. It is a measure of consumer spending, an important indicator of the US GDP. Retail firms provide data on the dollar value of their retail sales and inventories. A sample of 12,000 firms is included in the final survey and 5,000 in the advanced one. The advanced estimated data is based on a subsample from the USCB complete retail & food services sample.