BTC Volatility Analysis for Retail Sales, 17th July 2025

Data Analysis

The data released by Bureau of Census for Retail Sales on 17th July, 2025 has come in at an increase to 0.6% for June 2025. Compared to the previous release for May 2025 at -0.9%, we can see that consumer sentiment is increasing month over month.

To see the impact and volatility of BTC's price during the Retail Sales release, we will first observe the difference in volume and price changes on the 4-hours chart, followed by the 15-minutes chart. Change in prices will be be determined by the high and low prices instead of the opening and closing prices.

4-Hours Chart Analysis

In the period prior to the release, the trading volume was 2,397 BTC with prices swinging between 117,471.67 and 119,192.00, representing a swing of 1.44%. Subsequently, the trading volume increased by 20% to 2,874 BTC. Price action ranged from a low of 117,453.57 to a high of 119,073.46, a difference of 1.36%

15-Minutes Chart Analysis

Analysing on a lower time frame to get a more accurate picture, 322 BTC in trading volume was observed prior to the data release. Prices ranged between a low of 117,471.67 to a high of 117,854.12, a 0.32% change. Immediately following, trading volume remain relatively similar at 325 BTC. At this time, Bitcoin hit a low of 117,453.57 with a high of 117,978.86, a change of 0.45%.

About Retail Sales

The U.S. Census Bureau publishes the Retail Sales report every month. It is a measure of consumer spending, an important indicator of the US GDP. Retail firms provide data on the dollar value of their retail sales and inventories. A sample of 12,000 firms is included in the final survey and 5,000 in the advanced one. The advanced estimated data is based on a subsample from the USCB complete retail & food services sample.