Data Analysis
Measured by Clometrix
Bitcoin's volatility ratio was 2.83x, against 1.54x for a typical Retail Sales release since 2021. Its volume ratio was 3.15x, against a typical 1.74x. That is a strong reaction by this release's own standard. Both compare the quarter hour of the release with an ordinary quarter hour that same day, where 1.00x is no change: volatility is how far the price ranged, volume how much traded.
How Bitcoin moved
Bitcoin was at $118,674.13 when the figure came out. Fifteen minutes later it was unchanged, and an hour later 0.18% lower. Its high-to-low range in the hour after was 0.67% of its price, against 0.37% in the hour before.
The release
Released by the Bureau of Census on 15 August 2025 at 8:30 AM EDT. Retail Sales came in at 0.5% for July 2025, against 0.6% in June 2025. Retail sales are still rising, but more slowly than before.
It arrived at the same moment as Retail Sales Excluding Automobiles, Import Price Index and Export Price Index, so the reaction measured on this page belongs to all of them together.
What made it matter
Since 2021, Retail Sales releases in the two weeks before a Fed decision have moved Bitcoin about as much as those at other times: a median volatility ratio of 1.72x across 27, against 1.54x across 43. This one was not within two weeks of a Fed decision. Its own ratio of 2.83x compares with 1.54x for those, so it moved the price more than its circumstances alone would suggest.
Its record
Across 70 Retail Sales releases since 2021, Bitcoin's median volatility ratio is 1.54x.
About Retail Sales
The U.S. Census Bureau publishes the Retail Sales report every month. It is a measure of consumer spending, an important indicator of the US GDP. Retail firms provide data on the dollar value of their retail sales and inventories. A sample of 12,000 firms is included in the final survey and 5,000 in the advanced one. The advanced estimated data is based on a subsample from the USCB complete retail & food services sample.
Disclaimer
The data analysis, forecasted results and projections provided herein are based on historical price action and market trends. While every effort has been made to ensure the accuracy of the information, these predictions are speculative and should not be considered a guarantee of future performance. Market conditions can change rapidly, and past performance is not indicative of future results. Trading and investing involve significant risk, and you should conduct your own research and consult with a licensed financial advisor before making any investment decisions. We do not assume any liability for any losses that may result from reliance on this information.
BTC-USDT
Bitcoin
Open
118,229.31Close
117,479.9824h Change
-749.33 (-0.64%)24h High
119,216.8224h Low
116,803.9924h Volume
13,792 BTCUS Retail Sales
Bureau of Census
15th August, 2025, 8:30AM Timezone: America/New York
Chart Data from Binance
Observations
| Time | Open | High | Low | Close | Change | Amplitude | Volume |
|---|---|---|---|---|---|---|---|
| 1 Minute | |||||||
| Before | 118748.00 | 118760.00 | 118671.03 | 118674.13 | -0.06% | 0.07% | 20 BTC |
| During | 118674.13 | 119130.77 | 118510.00 | 119082.00 | 0.34% | 0.52% | 121 BTC |
| 5 Minutes | |||||||
| Before | 118796.73 | 118855.23 | 118671.03 | 118674.13 | -0.10% | 0.15% | 74 BTC |
| During | 118674.13 | 119130.77 | 118510.00 | 118905.11 | 0.19% | 0.52% | 186 BTC |
| 10 Minutes | |||||||
| Before | 118962.69 | 118962.69 | 118671.03 | 118674.13 | -0.24% | 0.25% | 145 BTC |
| During | 118674.13 | 119130.77 | 118510.00 | 118724.66 | 0.04% | 0.52% | 243 BTC |
| 15 Minutes | |||||||
| Before | 119091.99 | 119091.99 | 118671.03 | 118674.13 | -0.35% | 0.35% | 167 BTC |
| During | 118674.13 | 119130.77 | 118510.00 | 118641.43 | -0.03% | 0.52% | 331 BTC |
| 30 Minutes | |||||||
| Before | 119006.01 | 119113.29 | 118671.03 | 118674.13 | -0.28% | 0.37% | 222 BTC |
| During | 118674.13 | 119130.77 | 118510.00 | 118648.66 | -0.02% | 0.52% | 426 BTC |
| 1 Hour | |||||||
| Before | 119002.25 | 119113.29 | 118671.03 | 118674.13 | -0.28% | 0.37% | 313 BTC |
| During | 118674.13 | 119130.77 | 118340.57 | 118464.17 | -0.18% | 0.66% | 935 BTC |
| 2 Hours | |||||||
| Before | 118980.25 | 119121.31 | 118671.03 | 118674.13 | -0.26% | 0.38% | 634 BTC |
| During | 118674.13 | 119130.77 | 117644.41 | 117892.00 | -0.66% | 1.25% | 2,290 BTC |
| 4 Hours | |||||||
| Before | 119080.00 | 119144.50 | 118600.00 | 118674.13 | -0.34% | 0.46% | 1,224 BTC |
| During | 118674.13 | 119130.77 | 116803.99 | 117039.50 | -1.40% | 1.95% | 5,395 BTC |
| 6 Hours | |||||||
| Before | 119092.09 | 119216.82 | 118600.00 | 118674.13 | -0.35% | 0.52% | 1,980 BTC |
| During | 118674.13 | 119130.77 | 116803.99 | 117323.46 | -1.15% | 1.95% | 6,690 BTC |
| 8 Hours | |||||||
| Before | 118229.31 | 119216.82 | 118032.32 | 119080.00 | 0.71% | 0.99% | 3,565 BTC |
| During | 119080.00 | 119144.50 | 116803.99 | 117039.50 | -1.74% | 1.96% | 6,619 BTC |
| 12 Hours | |||||||
| Before | 118229.31 | 119216.82 | 118032.32 | 118674.13 | 0.37% | 0.99% | 4,789 BTC |
| During | 118674.13 | 119130.77 | 116803.99 | 117479.98 | -1.02% | 1.95% | 9,002 BTC |
