BTC Volatility Analysis for Retail Sales, 16th October 2025

Data Analysis

The data released by Bureau of Census for Retail Sales on 16th October, 2025 has come in at a decrease to 0.2% for September 2025. Compared to the previous release for August 2025 at 0.6%, we can see that consumer sentiment is still increasing but slowed month over month.

To see the impact and volatility of BTC's price during the Retail Sales release, we will first observe the difference in volume and price changes on the 4-hours chart, followed by the 15-minutes chart. Change in prices will be be determined by the high and low prices instead of the opening and closing prices.

4-Hours Chart Analysis

In the period prior to the release, the trading volume was 5,333 BTC with prices swinging between 109,635.15 and 111,982.45, representing a swing of 2.10%. Subsequently, the trading volume increased considerably by 79% to 9,524 BTC. Price action ranged from a low of 107,908.46 to a high of 111,679.34, a significant difference of 3.38%

15-Minutes Chart Analysis

Analysing on a lower time frame to get a more accurate picture, 128 BTC in trading volume was observed prior to the data release. Prices ranged between a low of 111,344.26 to a high of 111,672.33, a 0.29% change. Immediately following, trading volume increased considerably by 53% to 196 BTC. At this time, Bitcoin hit a low of 111,332.18 with a high of 111,679.34, a change of 0.31%.

About Retail Sales

The U.S. Census Bureau publishes the Retail Sales report every month. It is a measure of consumer spending, an important indicator of the US GDP. Retail firms provide data on the dollar value of their retail sales and inventories. A sample of 12,000 firms is included in the final survey and 5,000 in the advanced one. The advanced estimated data is based on a subsample from the USCB complete retail & food services sample.