Data Analysis
The release
Released by the Bureau of Census on 14 January 2026 at 8:30 AM EST. Retail Sales came in at 0.5% for November 2025, against 0.0% in October 2025. Retail sales are rising again, after a fall.
It arrived at the same moment as Retail Sales Excluding Automobiles, Producer Price Index and Core Producer Price Index, so the reaction measured on this page belongs to all of them together.
Measured by Clometrix
Ethereum's volatility ratio was 0.77x, against 1.43x for a typical Retail Sales release since 2021. Its volume ratio was 0.66x, against a typical 1.51x. Under 1.5x is not a reaction at all: the market barely noticed this release. Both compare the quarter hour of the release with an ordinary quarter hour that same day, where 1.00x is no change: volatility is how far the price ranged, volume how much traded.
How Ethereum moved
Ethereum was at $3,306.10 when the figure came out. Fifteen minutes later it was 0.11% lower, and an hour later 0.32% higher. Its high-to-low range in the hour after was 0.91% of its price, against 0.57% in the hour before.
What made it matter
Since 2021, Retail Sales releases in the two weeks before a Fed decision have moved Ethereum about as much as those at other times: a median volatility ratio of 1.39x across 27, against 1.43x across 43. This one came out 14 days before the Federal Reserve's 28 January rate decision. Its own ratio of 0.77x compares with 1.39x for those, so it moved the price less than its circumstances would suggest.
About Retail Sales
The U.S. Census Bureau publishes the Retail Sales report every month. It is a measure of consumer spending, an important indicator of the US GDP. Retail firms provide data on the dollar value of their retail sales and inventories. A sample of 12,000 firms is included in the final survey and 5,000 in the advanced one. The advanced estimated data is based on a subsample from the USCB complete retail & food services sample.
Disclaimer
The data analysis, forecasted results and projections provided herein are based on historical price action and market trends. While every effort has been made to ensure the accuracy of the information, these predictions are speculative and should not be considered a guarantee of future performance. Market conditions can change rapidly, and past performance is not indicative of future results. Trading and investing involve significant risk, and you should conduct your own research and consult with a licensed financial advisor before making any investment decisions. We do not assume any liability for any losses that may result from reliance on this information.
ETH-USDT
Ethereum
Open
3,337.16Close
3,326.0524h Change
-11.11 (-0.33%)24h High
3,402.8924h Low
3,280.4824h Volume
487,620 ETHUS Retail Sales
Bureau of Census
14th January, 2026, 8:30AM Timezone: America/New York
Chart Data from Binance
Observations
| Time | Open | High | Low | Close | Change | Amplitude | Volume |
|---|---|---|---|---|---|---|---|
| 1 Minute | |||||||
| Before | 3305.78 | 3307.93 | 3305.77 | 3306.09 | 0.01% | 0.07% | 563 ETH |
| During | 3306.10 | 3307.67 | 3302.70 | 3303.53 | -0.08% | 0.15% | 266 ETH |
| 5 Minutes | |||||||
| Before | 3300.96 | 3307.93 | 3299.30 | 3306.09 | 0.16% | 0.26% | 1,608 ETH |
| During | 3306.10 | 3307.67 | 3300.01 | 3300.02 | -0.18% | 0.23% | 1,394 ETH |
| 10 Minutes | |||||||
| Before | 3298.65 | 3307.93 | 3298.65 | 3306.09 | 0.23% | 0.28% | 5,448 ETH |
| During | 3306.10 | 3307.67 | 3298.12 | 3300.92 | -0.16% | 0.29% | 2,240 ETH |
| 15 Minutes | |||||||
| Before | 3294.63 | 3307.93 | 3293.58 | 3306.09 | 0.35% | 0.43% | 6,022 ETH |
| During | 3306.10 | 3307.67 | 3298.12 | 3302.32 | -0.11% | 0.29% | 2,713 ETH |
| 30 Minutes | |||||||
| Before | 3296.43 | 3307.93 | 3289.10 | 3306.09 | 0.29% | 0.57% | 10,206 ETH |
| During | 3306.10 | 3307.67 | 3295.96 | 3302.79 | -0.10% | 0.35% | 5,658 ETH |
| 1 Hour | |||||||
| Before | 3294.31 | 3307.93 | 3289.10 | 3306.09 | 0.36% | 0.57% | 13,111 ETH |
| During | 3306.10 | 3326.08 | 3295.96 | 3316.66 | 0.32% | 0.91% | 16,637 ETH |
| 2 Hours | |||||||
| Before | 3297.75 | 3307.93 | 3280.48 | 3306.09 | 0.25% | 0.83% | 28,301 ETH |
| During | 3306.10 | 3362.17 | 3295.96 | 3350.13 | 1.31% | 1.97% | 73,028 ETH |
| 4 Hours | |||||||
| Before | 3331.83 | 3335.19 | 3280.48 | 3306.09 | -0.78% | 1.64% | 62,834 ETH |
| During | 3306.10 | 3402.89 | 3295.96 | 3370.90 | 1.92% | 3.14% | 152,917 ETH |
| 6 Hours | |||||||
| Before | 3331.73 | 3342.64 | 3280.48 | 3306.09 | -0.78% | 1.86% | 84,831 ETH |
| During | 3306.10 | 3402.89 | 3295.96 | 3390.84 | 2.50% | 3.14% | 209,632 ETH |
| 8 Hours | |||||||
| Before | 3337.16 | 3364.64 | 3321.00 | 3331.82 | -0.16% | 1.30% | 131,245 ETH |
| During | 3331.83 | 3402.89 | 3280.48 | 3370.90 | 1.16% | 3.60% | 215,751 ETH |
| 12 Hours | |||||||
| Before | 3337.16 | 3364.64 | 3280.48 | 3306.09 | -0.94% | 2.50% | 194,079 ETH |
| During | 3306.10 | 3402.89 | 3295.96 | 3326.05 | 0.60% | 3.14% | 293,540 ETH |
